unilever marketing new ice-cream towards men in attempt to boost sales
@1 month ago
"In a bid to boost the fortunes of cones in 2014, Cornetto manufacturer Unilever has unveiled a new line called the Choc ‘n’ Ball and is also revamping its Cornetto Premium.
The new product, which is being marketed as the “ultimate manly ice cream”, consists of a cone topped with a chocolate-coated ball of ice cream.
Unilever said it “caters specifically for male consumers seeking a substantial snack offering”.”
seriously? are we not past this? can women not handle a more substantial snack too?